One of the first things I purchased after Zoe was born was a lovey. Growing up, I had a teddy bear that I always slept with and who was my comfort at night - even now, as I type this in bed, that same teddy bear is sitting next to me. Zoe received the same type of bear from her great-grandparents and while she does sleep with him as well, I fell in love with the idea of a more traditional lovey. Linus from the Peanuts was my favorite growing up and I loved how he always had that blanket with him, so I did my research and came across Stella & Lu. Their designs and size of their loveys are absolutely perfect.
I actually spray it with a mix of water and Gentle Baby Essential Oil before bed so it has 'my scent' to keep her comfort - I wear Gentle Baby as a perfume so she associates the smell with me and the blend calms her down at the same time.
Since we're such fans, I actually ended up purchasing two more loveys - one is the exact replica of the original, just in case we were ever to lose it (the horror!) and the second is for the car. Fingers crossed it'll make car rides more enjoyable!
PS: I actually did purchase all these loveys with my own money and we truly love them ;)